We plan and implement strategies for the controlled growth of Roane County’s economy as a unified voice representing the best Tennessee has to offer businesses, citizens and travelers.Visit Site
We bring growth-oriented businesses with strong ﬁscal discipline, infrastructure and workforce-ready people to East Tennessee.Visit Site
We attract travelers who seek unique heritage and the best outdoor recreational experiences to Roane County.Visit Site
We connect leaders and organizations for the beneﬁt of local and regional business growth.Visit Site
We empower leaders, parents and students to invest in education, so they are better prepared to fulﬁll the workforce opportunities of Roane County’s future.Visit Site
We offer natural beauty, historic charm and low-cost living, distinguishing Roane County as one of the best retirement destinations in the nation.Visit Site
Tennessee Tourism Outperformed the Nation in 2020 with $16.8 Billion in Visitor Spending Despite COVID-19
Tourism Initiatives Focus on Continued Economic Recovery
NASHVILLE, Tenn. – Aug. 6, 2021 - Tennessee tourism generated $16.8 billion in domestic and international travel spending in 2020, a 31.6 percent decline from the previous year according to newly-released economic impact data from U.S. Travel Association and Tourism Economics. Travel in Tennessee generated nearly 150,000 jobs and $1.4 billion in state and local tax revenue. Despite the impact of COVID-19, efforts to promote outdoor travel opportunities helped Tennessee outperform the national average decline of 42 percent.
Tennessee Governor Bill Lee and Department of Tourist Development Commissioner Mark Ezell highlighted efforts to continue the industry’s strong recovery.
“Tourism is a vital part of our state’s strong economic recovery,” said Gov. Lee. “By working together to support small businesses and drive job growth, we will ensure Tennessee continues to be one of the top travel destinations in the world.”
“Tennessee’s scenic beauty, strong outdoor assets and compelling rural and road trip destinations gave it an edge against other states,” said Mark Ezell, Commissioner of the Department of Tourist Development. “We’ve seen parts of our state not only survive, but also thrive. Our mission as a department is to inspire travel to all 95 counties, and we are committed to restoring economic prosperity for our industry.”
Additional Key Highlights from the 2020 Report:
The 2020 Economic Impact on Travel Report includes newly expanded county snapshots with additional data that will be available August 10. A new dashboard with the county data and comprehensive models of the economic impact of spending by industry will be debuted at the Governor’s Conference on Tourism and Hospitality Sept. 15-17 in Murfreesboro.
The Tennessee Department of Tourist Development works with the Tennessee Tourism Committee, local convention and visitors’ bureaus, chambers of commerce, city and county leaders, tourism attractions and the hospitality industries in all 95 counties to inspire travel to the state.
Mary Katelyn Price
Tennessee is the home of the blues, bluegrass, country, gospel, soul, rockabilly, and rock ‘n’ roll— delivering an unparalleled experience of beauty, history, and family adventure, infused with music, that creates a vacation that is the “Soundtrack of America. Made in Tennessee.” Explore more at tnvacation.com and join other Tennessee travelers by following “TNVacation” on Facebook, Twitter, Pinterest, Instagram and YouTube, and “Tennessee” on Snapchat.